Bradley Wiggins' victory in this year's Tour de France has been linked with a spike in cycle sales across the UK.
Figures published by Visa showed that sales of bicycles spiked all over the country in the week before the British cyclist was crowned the winner of the competition on Sunday.
Visa has been tracking the UK's spending in the run up to and during the Olympic games and reported that there was a 5.1% increase in the amount spent and bikes and accessories during the last two weeks of the competition, compared to the same time last year.
According to the reports £21.13m was taken over the counters in bike stores last week alone.
"Visa data shows that spending on bikes and associated products were significantly up demonstrating the impact that sporting success can have on the nation's spending behaviour," said a spokesperson for the company.
Halfords confirmed that their sponsorship of the coverage on ITV4 helped them to an 18% increase in bike and related sales, with the sales of £600 - £1,300 range of Boarman bikes increasing by 12%.
"Everyone's been talking about the Wiggins' win and it has had a noticeable effect through increased cycling sales. We are just hoping it carries on with the Olympics," a representative from Halfords said.
British cyclists are now gearing up for the Olympic games where they hope to scoop gold medals in the Time Trial events and the road races.
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A cyclist has been injured whilst taking part in a cycling competition on the Isle of White. He was taken to hospital following a collision with a car. Police closed the road and the rider was taken by ambulance to hospital.
It is not thought the man sustained serious injuries and organisers of the competition confirmed he had been taking part in the cycling event.
New figures released by Avon and Somerset police show that the number of accidents have reached the lowest figure for 16 years. Statistics show the number of injuries resulting from accidents to one or more individual fell below 500 for the first time since 1996, to 489.
A worker has praised hospital staff who helped him recover when a serious cycling accident left him with serious head injuries. The man, a father-of-two, spent three months in hospital for treatment to injuries resulting from the cycling accident last year on his commute to work.
The 49-year-old was forced to leave his job because of the injuries and he is unlikely that he will be able to earn a living in the future.
A man in his forties has reportedly suffered serious back injuries when he was thrown from his bike in Horsham.
The victim was cycling on a single carriageway bridge when he swerved to avoid a green Landrover towing a trailer, colliding with a temporary road sign.
Police and emergency services were called to scene of the collision and the cyclist was taken to the local hospital for treatment.
AN ELDERLY cyclist who was knocked off her bike on the Brighton Road in mid-rush hour has told how "more than 50 cars" merely drove past her as she struggled to move or breathe.
The victim was cycling back from her morning swim when a car pulled sharply out in front of her into the cycle lane.
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