A new survey has revealed that the main reason people cycle is for fun.
The new YouGov survey found that 'fun' came out on top of the list with 82 per cent of riders saying that this was the main reason they got on the saddle.
In a close second place was 'keeping fit' which came in with 78 per cent and saving money and looking after the environment came in much lower than expected at 39 and 29 per cent respectively.
The survey questioned UK consumers that 'follow and participate' or 'don't follow but participate' in the sport of cycling.
"While the tangible benefits of cycling, such as saving money, are acknowledged by the nationally representative group as motivations to cycle, it is clear that more could be done to promote the more ethereal aspects such as stress relief," said YouGov SixthSense research director James McCoy.
"Here, campaigns to encourage employees to try commuting by bicycle, say, for just a week would be ideal."
For a full breakdown of the results, please visit Bike Biz.
A worker has praised hospital staff who helped him recover when a serious cycling accident left him with serious head injuries. The man, a father-of-two, spent three months in hospital for treatment to injuries resulting from the cycling accident last year on his commute to work.
The 49-year-old was forced to leave his job because of the injuries and he is unlikely that he will be able to earn a living in the future.
A man in his forties has reportedly suffered serious back injuries when he was thrown from his bike in Horsham.
The victim was cycling on a single carriageway bridge when he swerved to avoid a green Landrover towing a trailer, colliding with a temporary road sign.
Police and emergency services were called to scene of the collision and the cyclist was taken to the local hospital for treatment.
AN ELDERLY cyclist who was knocked off her bike on the Brighton Road in mid-rush hour has told how "more than 50 cars" merely drove past her as she struggled to move or breathe.
The victim was cycling back from her morning swim when a car pulled sharply out in front of her into the cycle lane.
A 15 year old girl was taken to hospital following a collision with a car as she cycled to school. The youngster was airlifted to hospital with serious injuries after the crash in Sandbach Road, Congleton.
She was cycling past a junction when she was in collision with a vehicle. Cheshire Police closed off part of Sandbach Road following the accident.
A new campaign has been launched in Scunthorpe to encourage more people to use cycle helmets in Scunthorpe and across the region.
Lincolnshire Road Safety Partnership says while people talk about the visibility of cycle users they very rarely address the issue of wearing cycle helmets.
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